Zproyectois a well-established and renowned online boutique which recently also opened a physical store in Dubai's Al Ghurair Mall
The year 2020 has changed the way we shop forever. The pandemic has driven online sales, for example. Now, over 25 per cent of the world's population shops on e-commerce websites. The dramatic shift from the high street to online landing pages is set to continue. But while COVID-19 has changed many brands' focus of retail, the beauty industry has continued to innovate.