FICO survey shows a growing acceptance of security measures as online account opening surges
[MEPRwire, Mon Apr 26 2021] FICO's identity proofing and digital banking survey shows identity theft is a tangible threat for people in Thailand - 8.5 percent said they know their identity has been stolen and used by a fraudster to open an account, while a further 9 percent believe it is likely to have happened.
The acknowledged level of risk from identity theft means there is a good understanding of why identity proofing is an integral part of the banking experience in Thailand.
More information: https://www.fico.com/en/latest-thinking/ebook/thailand-consumer-survey-2021-identity-proofing-and-digital-banking
Understanding the need for ID proofing
Just over two-thirds (69%) of respondents recognized that identity proofing happens for their protection. However, in Thailand some consumers are cynical about the reasons their identity is confirmed. While a large number (64%) recognize there is an element of regulation driving providers to carry out more checks, 27 percent think this is done to enable financial institutions to sell more.
A majority (62 percent) of Thai respondents did see identity proofing as a way for banks to protect themselves, while 44 percent regard it as a tool to prevent money laundering.
Most Thais are open to providing their bank with a biometric such as a facial scan, fingerprint, or voiceprint to secure their accounts. The survey revealed that once they understand why it's necessary, 41 percent are happy to provide their biometrics. Only 7 percent say that banks should never capture biometrics, while just 8 percent are willing but unhappy to provide them.
"In a lot of Asian countries, fingerprinting, identity cards and authentication apps have been commonplace for some time," said Subhashish Bose, lead for fraud, security and compliance in Asia Pacific. "There is less concern around privacy and the survey shows there is broad acceptance of the benefits that biometrics deliver when it comes to securing bank accounts and stopping money laundering."
Asia is all about smartphones and branches
In Thailand, 44 percent of consumers prefer to open bank accounts digitally and 44 percent prefer branches. However, over the last year, thanks to the pandemic, 66 percent of Thais are more likely to open an account digitally than a year ago; while those who attend branches often do so for social and technical reasons.
"Digital account opening has been available in Thailand for some time, it just remained unused by some segments of the market who either hadn't discovered it yet or weren't willing to trust it," said Bose. "This has created a belief that accessing a branch offers a more informed and secure account opening process."
As attitudes change and more people experience the benefits of digital banking there will be further opportunity for banks who adopt multichannel strategies and can engender trust in new channels.
Don't ask me to jump through hoops
Thais who open an account digitally, prefer to carry out the process entirely in their chosen channel whether it be smartphone or website. If customers are asked to move out of channel to prove their identities, many of them will abandon the application, either giving up on opening an account completely (4 to 5%) or by going to a competitor (7 to 9%). Of those who don't immediately abandon, up to an additional 21 percent will delay the process.
The survey found that any disruption matters. Asking people to scan and email documents or use a separate identity portal causes almost as much application abandonment as asking them to visit branches or mail in documents.
This survey was conducted in January 2021 by an independent research company adhering to research industry standards. 1,000 Thai adults were surveyed, along with 13,000 consumers in the USA, UK, Canada, South Africa, Australia, New Zealand, Indonesia, Malaysia, The Philippines, Vietnam, Brazil, Colombia and Mexico.
FICO will discuss the results in a session at its free virtual event Success Realized: Digital Transformation Delivered (APAC), which runs April 27-29, 2021.
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